A European Province of Culture
This is written in pink capital letters on the new website of the Project Office Hildesheim 2025 – a strong statement: the title “European Capital of Culture" is reinterpreted as a cultural province.
Hildesheim wants to become the European Capital of Culture together with the 17 towns and communities of the district. In December 2019 Hildesheim reached the second round of the competition. The decision as to which German city may call itself European Capital of Culture in 2025 will be announced on October 28.
“Now the hot phase of the bid is about to begin," says Thomas Harling, co-director of the bid. “We want to hit the ground running in Europe and be self-confident. That’s why we have developed a new corporate design and relaunched our website.
All information on Hildesheim’s candidacy for the European Capital of Culture can now be found at the new address www.hildesheim2025.eu. And “Hildesheim 2025" is now also advertised in the logo. “After all, you should remember our name," Harling jokes. And Lene Wagner, co-director of the bid, adds that the aim of the European Capital of Culture candidacy is to set ambitious goals together. “Bringing the European Capital of Culture into the provinces – for us, that means developing a role model cultural region, linked to partners in Europe and the world.
Backed by the region
A common goal that the 18 mayors of the region reaffirmed at a meeting in the Hildesheim district hall. Dr. Ingo Meyer, Lord Mayor of the City of Hildesheim, emphasizes: “The candidacy of a large city with the surrounding towns and communities holds opportunities – not only for Hildesheim, but also for Europe.
After all, the question of the links between urban centres and rural areas is one of the crucial issues when it comes to European cohesion". And Wolfgang Moegerle, mayor of Algermissen and chairman of the Hildesheim district association of the Städte- und Gemeindebund, says: “Especially in these times we realise how development through culture is important in order to develop rural areas to move forward and experience community. We want to pick people up where they live – whether in urban areas or rural communities."
The new Corporate Design
This concept is also behind the new Corporate Design of the project office, in which photographs of the city and the region play an important role. On display are house fronts and landscapes close to everyday life – but rotated by 90°. “For us it was a matter of opening up new perspectives on the region," says Anna-Lena Schotge, who has transferred the Corporate Design together with franzki communication gmbh to the new website. “At the same time, we wanted to show the city and the region in a way similar to how the people who live here see them." And Max Balzer, responsible for communication and marketing at the project office, emphasizes that this selection of images holds the potential to be noticed internationally.
“Other candidate cities work with postcard motifs and plenty of Photoshop. We show the region of Hildesheim in its greyscales and shades of green – this also has something to do with self-confidence".
Backed by the region: Lene Wagner and Thomas Harling, directors of the project office Hildesheim 2025, together with the 18 mayors of the region present a banner for the new campaign “A European Province of Culture".
Hildesheim 2025 – The new Corporate Design – city & region: The Hildesheim region in its greyscales and shades of green: The new Corporate Design of the project office Hildesheim 2025 casts surprising perspectives on photographs of the city and region that are close to everyday life.