Online conference on culture and business meets with broad interest

Approximately 50 participants joined us on Thursday evening for an online conference on culture and business. “We are particularly pleased because we met with broad interest in very different fields," Thomas Harling, head of the bidding office Hildesheim 2025, stated in his welcoming speech. In addition to creative artists and entrepreneurs, interested parties from the fields of education, politics, administration and agriculture had registered.

The aim of the online conference, which was organised by the bidding office Hildesheim 2025 together with the Hi-REG Business Development Corporation and the Chamber of Industry and Commerce Hannover – Hildesheim office, was to show the opportunities that a cooperation between the cultural and creative industries and regional companies could open up.

In her moderation, Sabine Zimmermann, responsible for project management and networking in the bidding office Hildesheim 2025, introduced the speakers of the evening as well as the possibilities of participation. Participants could write their questions in the chat or use a picture symbol to get in touch and then ask questions in person. If interested, a simultaneous translation of Kristine Holst Rasmussen’s presentation in English could be used.

Afterwards Bernd Fesel, advisor to the European Capital of Culture Ruhr 2010, spoke about the cultural and creative industries and their underestimated importance. Fashion, literature, games, films, television – in everyday life we are surrounded by cultural products and services. In Europe, 8-9 million people work in the cultural and creative industries, which means a value added of 500 billion euros per year. The Ruhr 2010 organisation team has made use of this potential by thinking together the funding structures of culture and business and establishing long-term structures through neighbourhood programmes. “If an artist puts a sculpture on a square," says Fesel, “residents are unlikely to identify with it.“ However, if there was a discussion in advance about which sculpture the residents wanted to see on their square, a sense of community and added value would be created.

Kristine Holst Rasmussen, Head of Business at a Danish business network, discussed in her presentation how culture and business were brought together in Aarhus – 2017 European Capital of Culture. What was important, she said, was a long-term perspective and personal contact between creative artists and entrepreneurs. The economy had been actively involved in cultural production instead of just sponsoring. Thus after a theatre evening the meaning of life was discussed in the bank branch next door. The bank director explained to her, said Holst Rasmussen, that the bank’s customers had been able to see that his company was not just about numbers. It is about people – and this was another way in which a bond with customers was created.

Online conference on culture and business meets with broad interest

Culture as an economic factor: The online conference of the project office Hildesheim 2025 took place on Thursday, July 2, at 5 pm.

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