Online conference on culture and economy

Hildesheim and its region are bidding for the title of European Capital of Culture 2025, aiming for development through culture, but how can culture and business come together?

The bid for the title of European Capital of Culture 2025 is a major project for urban and regional development using the means of art and culture. Making Hildesheim fit for the future is a matter in which the interests of many cultural workers and companies in the region coincide.

“We are interested in the opportunities that arise from cooperation between cultural and creative industries and regional companies," says Sabine Zimmermann from the bidding office Hildesheim 2025, “Can the business world help culture with its entrepreneurial spirit and experience in the field of innovation?"

“We would like to continue to constructively accompany Hildesheim and the region on their way to becoming European Capital of Culture and use our possibilities to help bring culture and business together," emphasises Kai Weber from the Hi-REG business development agency. And Marc Diederich from the Hanover Chamber of Industry and Commerce adds that culture is a factor that should not be underestimated when it comes to business location decisions or the recruitment of skilled workers for regional companies.

In order to answer these questions, the bidding office Hildesheim 2025 invites to an online conference in cooperation with the business development agency Hi-REG and the Chamber of Industry and Commerce Hannover, Hildesheim office.

In two half-hour lectures, two experts will talk about their practical experiences and discuss the possibilities for Hildesheim. Bernd Fesel (advisor to the Capital of Culture Ruhr2010) will speak on fundamental questions concerning the relationship between local business and the Capital of Culture. Kristine Holst Rasmussen (Erhverv Business Association Aarhus, Denmark) created the interface between business and the Capital of Culture Project for the Capital of Culture 2017 there and still does so today. She provides best-practice examples of successful and failed attempts at cooperation. The presentation will be held in English and translated simultaneously.

Afterwards the team of the project office will present already initiated cooperations between companies and cultural institutions and creators. After a general section of questions, there will be the opportunity for a scheduled speed-dating of two minutes. The speakers as well as Sabine Zimmermann and Thomas Harling from the project office Hildesheim 2025 are looking forward to the one-on-one discussions. If interested, arrangements can also be made to find ways of cooperation with the project office.

The online conference will take place on Thursday, 2 July at 5 pm and will last about 1.5 hours. The participation is free of charge. Please register by 25 June at www.hi-reg.de/hi2025. Participants will receive further information with their registration confirmation.

Short biographies of the speakers:

Bernd Fesel became managing director of the German and later the European Association of Galleries in 1997. He was spokesman of the German Arts Council and member of the German Cultural Council. In 2003 he founded the Office for Cultural Policy and Cultural Industries and worked as a consultant for the German UNESCO Commission and the German Foreign Office. From 2004 to 2009 he organised the first National Conference for Cultural and Creative Industries in Berlin, and from 2010 the European Creative Industries Summit in Brussels.
Bernd Fesel was senior consultant for the European Capital of Culture RUHR.2010 and since 2011 for the european centre for creative economy (ecce). Fesel is a founding member and director of the European Creative Business Network (ECBN) based in Rotterdam, which represents the interests of the European creative industry in Brussels with 45 members in 24 countries.

Kristine Holst Rasmussen studied art history and is now head of the business department at Erhverv Aarhus, a Danish business network. Erhverv Aarhus is committed to improving the conditions for regionally based companies in Aarhus. More than 500 companies from the fields of business, culture and education are now part of the network. Erhverv Aaarhus and Kristine Holst Rasmussen were heavily involved in the European Capital of Culture Aaarhus 2017, and Kristine Holst Rasmussen played a central role in combining culture and business and developing new forms of cooperation. She continues to work intensively after 2017 to build new partnerships and platforms between culture and business.

Online conference on culture and economy

Culture as an economic factor: The online conference of the project office Hildesheim 2025 will take place on Thursday, July 2, at 5 pm. Registration under www.hi-reg.de/hi2025.

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